We've all heard that old saying "you can take away everything from a person but their knowledge" and that just might be one of the truest statements of all time. Knowledge is like healthy food for your brain; the more you feed it the stronger it will become. Another famous quote "knowledge is power" should definitely be the core of your business owner's mindset. The lack of knowledge is one of, if not the main reason, so many hope-filled entrepreneurs fail. Always learning and willing to be taught will give you a great advantage over so many others that seem to overlook this incredible asset.
you see, the key to this whole knowledge thing is diversity. All I'm saying is, don't be afraid to learn about things that normally wouldn't interest you. You have to learn to keep an open mind about all this. Have you ever heard someone say that the mind of a young child is like a sponge, his/her brain will "soak up" anything he/she hears? You have to get yourself back to this stage. You'll be surprised how much learning something that has absolutely nothing to do with your business can actually help your business in one way or another. Listed below are some things you can do to feed your brain. Doing these things will greatly expand your mind, business and maybe even life in general.
• Read books/articles on many different topics. You might not care about the environment, but reading about the dangers of certain pollutions may directly or indirectly affect your business.
• Watch TV, if anything do it for the entertainment factor, it's good to know whats going on in "la, la land". Once again you never know when you might see something that can impact your business. Also pay attention to the commercials, watch the way they advertise the products.
• Join online forums dealing with a wide range of topics is a "knowledge all-you-can-eat buffet". Take at least an hour a day to read people's post and even drop a little knowledge yourself.
• Ask people questions. This is very simple but not often done, whether because of fear of embarrassment, or pure laziness. Whenever you are talking to anyone that you think knows something that you don't, ask them about it. Even if your talking to someone and you didn't understand what he/she meant, ask them what did he/she mean.
Knowledge really is the key to success, Never stop, just keep learning!
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